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Welcome to the 2020 PLAN Virtual Statewide Conference

All workshops will be presented virtually by webinar on the Zoom platform. You must register for individual workshop webinars by clicking the Register for the Webinar button appearing in the workshop description and completing the registration information to be admitted into the webinar.

Pennsylvania CLE credits will be available to attorneys who actively participate in webinars and indicate their participation through polls displayed periodically during the webinars.
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Thursday, October 8 • 10:00am - 11:00am
Methods for Messaging: How to Use Social Media, Messaging Strategies, and Other Communications Tools to Achieve Your Goals

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With so many different social media platforms and ways to communicate, it can be difficult to figure out how to best use your time and resources. How can you use social media to reach your clients? What platforms are best to reach donors, advocates, and decision-mkaers?

This session will talk about many different communications tools, including Facebook, Twitter, YouTube, Instagram, LinkedIN, E-mail programs, traditional media, op-eds and blogs, and websites. It will give a brief overview of how and why to use each platform, offering tips and best practices, to maximize your effectiveness while saving you time.

In this session, you will learn which tools to use for which audience, how to grow your following on various platforms, and how to message to your audiences with a limited amount of time.

Speakers
avatar for Caitlin Brown

Caitlin Brown

Communications Director, Community Legal Services
Caitlin Brown is the Communications Director for Community Legal Services of Philadelphia (CLS). In addition to facilitating CLS’s media contacts, Ms. Brown develops and maintains CLS’s social media, website, publications, and other external communications, and serves as a member... Read More →



Thursday October 8, 2020 10:00am - 11:00am EDT
Zoom .