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Welcome to the 2020 PLAN Virtual Statewide Conference

All workshops will be presented virtually by webinar on the Zoom platform. You must register for individual workshop webinars by clicking the Register for the Webinar button appearing in the workshop description and completing the registration information to be admitted into the webinar.

Pennsylvania CLE credits will be available to attorneys who actively participate in webinars and indicate their participation through polls displayed periodically during the webinars.

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Communications [clear filter]
Tuesday, September 15
 

2:00pm EDT

Digital and Remote Client Outreach and Community Education During the Pandemic
How do you use Facebook live to reach clients? How do you avoid getting "Zoom bombed" during a presentation? How do you effectively use social media to reach your clients?

This session will discuss ways to conduct community education and provide clients with know-your-rights information during the pandemic. We will discuss tips and best practices for zoom webinars and Facebook lives, telephone town halls with elected officials, virtual legal clinics, creating animated explainer videos, designing flyers and graphics, and finding other creative ways to reach our clients while they cannot come to our offices for intake.

We will discuss best practices for setting up live community education sessions, including which security measures to take. We will also talk about content creation best practices, and how to share materials, so legal advocates can use digital and remote tools to help clients understand their rights and the resources available to them.


Speakers
avatar for Caitlin Brown

Caitlin Brown

Communications Director, Community Legal Services
Caitlin Brown is the Communications Director for Community Legal Services of Philadelphia (CLS). In addition to facilitating CLS’s media contacts, Ms. Brown develops and maintains CLS’s social media, website, publications, and other external communications, and serves as a member... Read More →
avatar for Kadeem Morris

Kadeem Morris

Staff Attorney, Community Legal Services
Kadeem Morris is a Staff Attorney in the Housing Unit at Community Legal Services. He primarily provides same day representation to tenants in Municipal Court through the Philadelphia Eviction Prevention Project’s Lawyer of the Day Program. Prior to joining Community Legal Services... Read More →



Tuesday September 15, 2020 2:00pm - 3:30pm EDT
Zoom .
 
Tuesday, September 22
 

2:00pm EDT

Messaging to Policy Makers Without Running Afoul of LSC Restrictions
Participants will learn how to explain legal as constituent sevices to legislators and their staff.

Now that many LSC-funded programs and other legal aid programs have begun to develop relationships with their federal and state legislators and staff, we want to indentify ways to build on and expand those connections my messaging to different audiences.

One way to do that is to coordinate legislative and media outreach efforts, and focus on the issues of local concern. The workshop will also address compliance with LSC lobbying restrictions applicable to LSC grantees in communicating with legislators.

Speakers
avatar for Brianna Bosak

Brianna Bosak

Communications Officer, Pennsylvania Legal Aid Network, Inc.
Communications Officer for the Pennsylvania Legal Aid Network, Inc.
avatar for Carol Bergman

Carol Bergman

Legal Services Corporation, Vice President for Government Relations & Public Affairs
Carol Bergman is the vice president for Government Relations and Public Affairs at the Legal Services Corporation, where she has worked since March 2012, and is responsible for managing LSC's communications and relationship with Congress, the executive branch, the media, and the public... Read More →
avatar for Marion Fraley

Marion Fraley

Communications Manager, Legal Aid of Southeastern Pennsylvania
Marion joined Legal Aid of Southeastern PA as Communications Manager in 2017. She coordinates media relations, writes and edits monthly e-news; develops the Annual Report and other publications; and manages LASP’s website and social media, among other responsibilities.Previous roles... Read More →
avatar for Christine Kirby

Christine Kirby

Director of Development, Neighborhood Legal Services
Christine Kirby serves as the Director of Development and Communications at Neighborhood Legal Services (NLS) where she has been successful in requesting and receiving private gifts for a number of civil legal aid initiatives, as well as increased the number of grant proposals submitted... Read More →
CR

Carl Rauscher

Director of Communications and Media Relations, Legal Services Corporation
Carl Rauscher had a long career in print and broadcast journalism before becoming the Legal Services Corporation’s Director of Communications and Media Relations eight years ago. He was political editor and Washington bureau managing editor for Cox Newspapers; Washington editor... Read More →



Tuesday September 22, 2020 2:00pm - 3:00pm EDT
Zoom .
 
Thursday, October 8
 

10:00am EDT

Methods for Messaging: How to Use Social Media, Messaging Strategies, and Other Communications Tools to Achieve Your Goals
With so many different social media platforms and ways to communicate, it can be difficult to figure out how to best use your time and resources. How can you use social media to reach your clients? What platforms are best to reach donors, advocates, and decision-mkaers?

This session will talk about many different communications tools, including Facebook, Twitter, YouTube, Instagram, LinkedIN, E-mail programs, traditional media, op-eds and blogs, and websites. It will give a brief overview of how and why to use each platform, offering tips and best practices, to maximize your effectiveness while saving you time.

In this session, you will learn which tools to use for which audience, how to grow your following on various platforms, and how to message to your audiences with a limited amount of time.

Speakers
avatar for Caitlin Brown

Caitlin Brown

Communications Director, Community Legal Services
Caitlin Brown is the Communications Director for Community Legal Services of Philadelphia (CLS). In addition to facilitating CLS’s media contacts, Ms. Brown develops and maintains CLS’s social media, website, publications, and other external communications, and serves as a member... Read More →



Thursday October 8, 2020 10:00am - 11:00am EDT
Zoom .
 
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